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01 · The editorial
Every year, between 14 July and the end of August, the Paris market passes through a phase that few buyers make use of, simply because they are not around to observe it. Sellers stay, buyers leave. The balance of power quietly tips.
This week, we document that seasonal mechanism rather than mythologise it. This is not about promising hidden bargains, but about understanding why a property still listed since April deserves, in July, a different reading.
For anyone who has paused their search until the autumn, these few weeks may well prove the most productive of the year.
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July and August quietly reshuffle the deck in Paris. Demand withdraws, supply remains, the room for negotiation widens. Not to seize mythical bargains, but to work methodically on the properties that have lingered on the market since spring.
The setting first. The price of Paris apartments stands at 9 530 €/m² in April 2026 according to the Chambre des Notaires de Paris, with a modest movement of +0.4% year-on-year. On 1 July, MeilleursAgents records an average of 9 661 €/m², while DVF data processed by Qoridor puts the figure at 9 806 €/m² on 1 June. A stable, almost flat backdrop, which makes the seasonal variable all the more visible.
On the ground, the pressure on any given property changes in nature. Where a listing drew a steady stream of viewings in spring, it attracts only a handful in July. The paradox is familiar to professionals: summer is not a quiet period, it is an imbalanced one. Some private buyers postpone their project until September, to gain, they say, a clearer view. Sellers, meanwhile, do not switch off.
Properties listed in spring therefore continue to exist. An apartment advertised in April and still available in July is rarely a poor property. More often, it is poorly presented, mispriced from the outset, or penalised by an unfavourable DPE (energy rating). In Paris, apartments rated F or G suffer a discount of 10 to 20% and see their time on market lengthen. The average time to sell now stands at 72 days for the first quarter of 2026, against 85 in the previous quarter. So many files that, in July, become negotiable.
The room for negotiation widens accordingly. Across Paris, the Observatoire Interkab records an average negotiation of around 3.8% in the first quarter of 2026, a sign of a market still tight by the national benchmark. Our own figures, on acquisitions handled by the firm in the first quarter, put the average negotiation at around 5.5%, slightly down from the 6.2% recorded in the second half of 2025. There is nothing magical about that delta: it reflects rigorous upstream filtering and a case built property by property, often on listings that have been online for several weeks.
The financing context reinforces caution on the seller's side. In July 2026, the Observatoire Pretto records average rates of 3.31% over fifteen years, 3.38% over twenty years and 3.41% over twenty-five years. The European Central Bank raised its policy rates by 0.25 point on 11 June, the first hike since September 2023. Lender rate cards should hold until the end of the summer, but the autumn remains uncertain. An informed seller knows that their September buyer may borrow at a slightly higher rate than their July counterpart.
Let us resist the temptation of the easy narrative. The notaires themselves describe an Île-de-France market moving in fits and starts, where the slightest economic or geopolitical event seems capable of derailing the recovery. Between February and April 2026, Île-de-France recorded 29 680 second-hand home sales, down 3% year-on-year. Summer does not reverse that underlying trend, it opens a parenthesis within it.
That parenthesis rewards preparation, not opportunism. Sifting through listings published in April and May, identifying the reasons for their persistence, preparing an offer built on verifiable facts: time on market, DPE, successive price adjustments, the seller's degree of tension. Patient work, incompatible with a disconnected holiday. And precisely what produces the best files of the year.
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